Use Cases
Proof, market by market. How customers turn local reality into measurable outcomes.
Three representative engagements — a brand launch, a retailer monetisation play, and a network-agency localisation programme.
01Confectionery
DACH · 4,200 stores
Premium FMCG snack brand
Launching a premium snack brand into 4,200 stores — without wasting a euro on dead aisles.
A global confectionery house needed a market-entry plan that respected store-level reality: distribution gaps, planogram differences, and competing private-label shelves.
−38%
Wasted impressions removed
+24%
Sell-out lift vs. control
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02Retail Media
France · 1,800 stores
Top-5 European grocery retailer
Turning a national retailer's foot-traffic into a measurable media business.
A grocer wanted to move beyond on-site banners and stand up a true off-site retail-media offer that brand partners could buy with the same confidence as Meta or Amazon.
€42M
Off-site media revenue, Y1
€7.10 per €1 spend
Verified incremental sales
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03Media Agency
Pan-European · 27 markets
Global media agency network
Helping a media agency turn a global brief into 27 hyperlocal plans — in one afternoon.
A network agency needed to localise a single global FMCG brief across 27 European markets, each with its own retail landscape, channel mix, and measurement reality.
27
Markets activated in parallel
−72%
Planner hours saved per market
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