About us

Led by best-in-class. Leveraging global expertise to solve retail's hardest challenges.

Our leadership is forged at the intersection of industry giants and transformative innovators, uniting decades of experience. By blending the strategic rigour of top-tier consulting, the operational scale of global leaders, and the agility of the tech world, we've built a powerhouse of divergent perspectives. We didn't just witness the digital transformation of commerce — we led it from the front lines. And we still are.

Leadership

Three perspectives. One platform.

Jan von Borstel

CEO

Jan von Borstel

25 years in FMCG & retail — from Armani to Zara, Beiersdorf to Henkel, L'Oréal to P&G.

Jan brings a rare synthesis of world-class creative direction and industrial design thinking to Qommerce — a background highly unusual for an AI-tech leadership team but critical for modern retail. While many AI leaders come solely from data-science backgrounds, Jan's expertise is rooted in the physicality and brand experience of retail, and the uncompromising determination to always find "the best." He founded Qommerce to innovate retail through digital solutions, driven to improve retail effectiveness. When starting to build digital products for the physical retail space, he soon realised that without data, everything is nothing.

Reza Esfahanian

CTO

Reza Esfahanian

15 years of AI-driven enterprise automation leadership with focus on martech & fintech.

As Co-Founder and CTO of Qommerce, Reza is the technical visionary and architect behind the platform's high-performance engine. He provides the computational muscle and the roadmap for autonomous orchestration, and is a vocal advocate for removing the "analyst bottleneck." His background is focused on building natural-language interfaces that allow non-technical marketing and sales teams to "talk to their data." While others build dashboards, Reza builds action engines — systems that don't just show you a problem, but have the technical plumbing to go out and fix it.

Caroline S. Henne

Global Lead Strategy & Partnerships

Caroline S. Henne

25 years of digital transformation across industries. Ex-Google, ex-consultancy, ex-GfK.

Caroline is the strategic anchor of the Qommerce trio, bringing high-level corporate pedigree and deep market intelligence to the team. She joined the triumvirate last, productising the Qommerce offering for mere mortals, and brings the best-in-class digital playbook from how the biggest players in the world actually operate. Unlike many corporate executives, Caroline has also been in the trenches as Interim CEO and CMO — giving her a "founder's empathy." She knows that retail leaders don't just need more data; they need actionable outcomes that save time and hit P&L targets.

Ecosystem

Our partners.

We partner with the world's leading data and intelligence providers to power our platform.

Track record

Legacy clients.

A snapshot of the brands and retailers our team has shaped over the past two decades — from FMCG giants to global luxury houses.

Armani

Zara

Beiersdorf

Henkel

L'Oréal

P&G

Google

GfK

Paper & Tea

Wolf & Badger