Unifying retail intelligence: precision activation through strategic alliances.
To scale impact within the complex retail-media landscape, Qommerce strategically aligns with industry-leading data providers to unify disparate market signals into a single, actionable ecosystem. By collaborating with NielsenIQ and YouGov, Qommerce gains a dual-layer intelligence engine: NielsenIQ delivers the "how much"; YouGov provides the "why".
Three core pillars of the partnership.
By natively integrating NielsenIQ's transactional data with YouGov's attitudinal panel of 30 million members, Qommerce creates a new class of "HyperPersonas." Brands no longer just see where a product is bought, but understand the lifestyle signals — sustainability values, brand affinity — that drive the purchase.
Qommerce translates macro-level national insights into store-level execution. By layering geo-spatial intelligence over NielsenIQ retail measurements, brands identify the specific high-opportunity stores where local activation will yield the highest growth — eliminating the "translation loss" between planning and buying.
The partnership enables true accountability by measuring Qommerce-activated campaigns against NielsenIQ sales data while maintaining YouGov's consent-based, privacy-first standards. Brands can see whether a campaign actually moved product off the shelf in targeted stores.
By merging the world's most trusted measurement and research infrastructures with a high-velocity activation layer, Qommerce provides a seamless path from understanding what the world thinks to executing what to do about it at the most granular level possible.