Hyperlocal Retail Media Effectiveness

Maximise ROI with Hyperlocal Retail Media Effectiveness.

Qommerce enables FMCG brands and retailers to identify and double down on high-value locations, shoppers, stores, shelves and SKUs — reallocating media spend where it achieves optimal Sales Lift.

See what sells where, fast. Then make your marketing work harder.

Hyperlocal map · Berlin
12,847 stores
3.4×
Sell-through
+47.2%
Reach uplift
218
Active SKUs
The opportunity

The gap between global strategy and in-store reality.

FMCG brands invest heavily in data, yet insights remain fragmented, slow, and high-level only. National averages blur the reality — performance is won or lost store by store, SKU by SKU, shopper by shopper.

Today's retail marketing can't do what e-commerce has long excelled at: target shoppers, buy media, deliver creative, optimise in real time, measure impact. The world that understands the market and the world that activates it have never been connected. Qommerce closes that gap — permanently.

What makes Qommerce unique
RetailMediaShopperHyperlocal Media Effectiveness
The intersection

Retail × Media × Shopper.

Hyperlocal media effectiveness sits where retail data, media buying, and shopper intelligence overlap. Qommerce is the only platform that closes the loop between insight, activation, and optimisation across all three.

Discover your real-time white spaces for demand potential, and red spaces where growth is slowed down in the market.

The platform

A data-source agnostic retail marketing intelligence & activation platform that…

  1. 01
    Unifies

    Large-scale retail data into a single operating system. Contextualised with geo-intelligence, competitive signals, shopper insights, market context and your own data — for a holistic, hyperlocal understanding.

  2. 02
    Predicts

    Constantly analyses, predicts and recommends actions — store audits, budget shifts, media and creative execution — surfacing substantial performance shifts and growth opportunities through powerful AI.

  3. 03
    Orchestrates

    Continuously orchestrates and optimises hyperlocal, cross-channel marketing activity and field execution tasks targeted at the right stores, shelves, SKUs, and shoppers.

  4. 04
    Proves

    Proves what works with sales uplift, category share change, and campaign attribution at the most granular level possible.

140 B
Global retail media

Projected channel spend 2026 — larger than linear TV in 14 markets.

86 %
Planned activation lost

FMCG spend that never reaches the intended shelf, by audit of 4,200 stores.

3.4 ×
Uplift on executed stores

Sell-through improvement vs. control when activation is verified hyperlocally.

The method · Four targeting pillars

Target the right everything.

From product to person. Every targeting decision in Qommerce is grounded in granular sales, shopper, and location data — never guessed.

Product
Right product.

Select the right SKUs for the right retail location, based on the most granular sales & shopper data available.

Place
Right place.

Find the 20% of postcodes that drive 80% of your category sales — and focus your media buying budget there.

Persona
Right persona.

Boost share among high-value shoppers using HyperPersonas — built on transaction and audience data, not assumptions.

Creative
Right creative.

Deliver tailored creatives with the right message, frequency and sequencing for every shopper in your category.

Brand · Notes from leadership

Only possible through exchange between all participants — brand, retailer, shopper, shelf.

JH
Johannes H.
Head of Brand · Qommerce
One platform

Plan. Assign. Verify. One language across every touchpoint.

Five interconnected pillars, each reinforcing the others. Together they take you from raw data to live activation to proven sales lift — without ever leaving the platform.

  1. Data

    Data layer & marketplace.

    A curated collection of FMCG-relevant data products — browse, subscribe, consume. All contextualised by the Qommerce intelligence engine.

    Read more
  2. AI

    Brand Brain — the AI agent.

    Not a chatbot — an agent with tools that queries data, generates strategies, and takes action across the platform.

    Read more
  3. Activation

    Campaign engine.

    End-to-end retail-media activation across every digital channel — powered by retailer first-party data covering 60M+ shoppers.

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  4. Outcomes

    Measurement & outcomes.

    Proves campaign impact at every level — from ad delivery to brand perception to retail sales. The closed loop, end to end.

    Read more
  5. Enterprise

    Enterprise & agency infrastructure.

    Multi-client management, white-label branding, 60+ API endpoints, clean rooms, flexible billing. Built for enterprise scale.

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Activation · The path to purchase

Six channels. One orchestration layer.

Qommerce orchestrates and optimises hyperlocal retail-media campaigns across every digital touchpoint — from the open web to the in-store screen. 8,812 DE postcodes, all major formats, one workflow.

Retail MediaUniverseOn-siteIn-storeSocialCTVDOOHAudio
On-site.

Display & native on retailer-owned and FMCG-relevant inventory.

In-store.

Shelf, screen and checkout activation, synced with digital.

Social.

Hyperlocal targeting across the major social platforms.

CTV.

Connected TV, addressable down to postcode-level audiences.

DOOH.

Digital out-of-home triggered by inventory, weather and intent.

Audio.

Streaming audio & podcasts, sequenced with visual touchpoints.

Data partners · Ecosystem

Industry-grade data, natively integrated.

Qommerce's value lies in activation. Activation requires verified scale. NielsenIQ delivers the "how much"; YouGov delivers the "why" — together they make HyperPersonas possible.

Learn how the partnership works
Retail Measurement
NielsenIQ

Category & SKU-level coverage across 8,812 DE postcodes.

Weekly sales
NielsenIQ logo
Attitudinal Panel
YouGov

Lifestyle, media habits & purchase behaviour for HyperPersonas.

30M panelists
YouGov logo
Solution Partner
GS1

Standards-compliant product & location identifiers across the value chain.

Identifiers
GS1 logo
Context layer
Real-time signals

Weather, traffic, commodities and social listening, fused continuously.

Live mesh
Qommerce logo
Let's talk

Ready to close the execution gap?