From data to action — without the lag.
Qommerce identifies, combines, and optimises every signal that matters in FMCG retail. The result: deliver the most relevant creative with the right message at the right moment on the right touchpoint to the right person.
The closed loop.
Four stages, one continuous cycle.
Large-scale retail data unified and contextualised with geo-intelligence, competitive signals, shopper insights and your own sources for a holistic, hyperlocal understanding.
Continuously analyses, predicts, and recommends action: store audits, budget shifts, media and creative execution — surfacing growth opportunities others miss.
Continuously orchestrates and optimises hyperlocal, cross-channel marketing and field execution — targeting the right stores, shelves, SKUs and shoppers.
Sales uplift, category share change, and campaign attribution at the most granular level possible — closing the loop between insight and outcome.
Real-time signal mesh.
Live signals — weather, traffic, oil price, commodities, social listening — fused with weekly sales, location and audience data from NielsenIQ and YouGov.
The result: immediate, prescriptive recommendations.
- WeatherHyperlocal forecasts
- TrafficMobility & footfall
- CommoditiesEnergy & raw materials
- Social listeningBrand & category buzz
- NielsenIQ salesWeekly retail sales
- YouGov panelAudience & loyalty
High-Value Personas = Qommerce HyperPersonas.
- ↗ Six classes per category.
- ↗ Built on lifestyle, media habits, and purchase behaviour — not assumptions.
- ↗ Privacy-safe and clean-room friendly (hashed identifiers, IAB-mapped taxonomy).
- ↗ Directly compatible with agency identity stacks and DSP lookalike seeds.
Best Creative Contents = Qommerce HyperCreatives.
Modular creative components, briefed for Dynamic Creative Optimisation, generated in thousands of variations against local context: nearest retailer, live local price, in-stock SKUs, weather-aware imagery.
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